Airwaves: December 2, 2011
In This Corner ...
KNX (1070 AM) takes over Ventura Boulevard next Friday, December 9th with a live broadcast of KNX On Your Corner from Jerrys Deli in Encino, 16650 Ventura Blvd.
KNX? Wasnt it KFWB On Your Corner? Well, it was. But KNX has more power and kicked sister KFWB out of the corner a few weeks ago, stealing the show in the process.
Anyway, the days programming begins at 5 AM with anchors Vicky Moore and Chris Sedans focussing on the rich history and variety of businesses in the area. Community leaders and local residents will be guests on the show which runs until 9 AM. At 1 PM, Frank Mottek will host the Business Hour from the restaurant, followed at 2:00 by Diane Thompson and Jim Thornton.
That leaves 9 AM to 1 PM as the odd man out, the only prime daytime hours not broadcast that day from Jerrys Deli. Why? No idea. Maybe Tom Haule and Linda Nunez dont want to travel ...
The program will be in Hollywood in January, Culver City in March and Anaheim in June. so keep a watch out for the broadcasts. You could be a part of broadcast history ... These are very good shows.
Mary Beth Garber is the former President of the Southern California Broadcasters Association, also known as the SCBA. In her position, she relentlessly pushed her views on radio and how radio is a valuable entertainment medium for the vast majority of people. Ive had disagreements with her because I think she often sees the industry through very rose-colored glasses -- so rose-colored that she occasionally cant see how the industry is self-destructing in many ways -- but she was an excellent cheerleader for radio.
Now as the Executive Vice President for Radio Analysis and Insights for the Katz Radio Group, she continues her cheerleading. The November 28th edition of Radio Ink published an article from her regarding Pandora. More specifically, how internet music service Pandora (pandora.com) is not what everyone says it is, and how the media (I suppose that includes me) give it a pass when it comes to deception.
Namely, that Pandora is not radio.
Ill buy that. And I agree one hundred percent. It is an alternative to radio, but Garber is very much correct when she states that Pandora doesnt embody engagement and local focus. That it has no personalities, local news, weather or traffic, community projects or personality-hosted events.
The problem is, neither does radio. Few stations embody the idea of localism any more as the mantra to play more music and less talk has gone to an extreme. Most of music radio today is a background music service very much like the old Muzak or Pandora. One could say, in fact, that while Pandora is not radio, radio is fast becoming Pandora. Long gone are the great stations of the past: KMET, KHJ, KRLA. Even KIIS-FM is a shadow of its former self, when listeners actually got excited and connected to the station. And in my opinion, that is not a good thing.
Certainly there are exceptions. Go Country stays true to radios roots, as does The Sound and a handful of others. But the very fact that radio is now background rather than foreground is telling. Garber is absolutely correct in what she wrote. She just needs to convince her own media how to stay relevant, otherwise there will soon be no reason to tune in.
Love old time radio? Radio Spirits has a new Christmas Collection valuable including episodes from Jack Benny, Johnny Dollar, Abbot and Costello, Jimmy Durante and many more ... 20 episodes on ten audio CDs. Go to radiospirits.com for details on this and many other OTR recordings.
Ive had a few letters asking the same thing: What happened to Bob Brinker on KABC (790 AM)? His Moneytalk program was a weekend staple on the station for years.
KABC decided to drop the show and go in a different direction. But you can still hear it if you have a computer, iPod Touch, internet radio tuner or a smartphone. Just find a station that streams the show (such as KION/Salinas, 1460kion.com, Sundays 1-4 PM).
Copyright © 2011 Richard Wagoner and Los Angeles Newspaper Group.
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