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Airwaves: November 26, 2010

Fish-Mas

In this age of expensive entertainment, it’s worth noting when a freebie comes along. This one comes from The Fish (KFSH, 95.9 FM), which is presenting its 8th Annual Fish Christmas Concert on Tuesday, December 2nd at the Calvary Church of Santa Ana.

I would have called it the Christmas Fish Concert rather than the Fish Christmas Concert, due to “fish” rhyming with “wish,” but I digress.

It features the band Casting Crowns and special guest Matt Maher; like the Christmas concerts presented by KHJ years ago, you can’t buy tickets anywhere ... you have to win them by listening to the station and calling in at the right time.

According to station programmer Chuck Tyler, nearly 3000 listeners are expected to attend, making it one of the station’s biggest Christmas concerts in the station’s history.

Speaking of Christmas

KOST (103.5 FM) made its yearly switch to all holiday music (one could call it Christmas music, but not all the songs are about Christmas) even earlier than usual this year, making the changeover at 5 PM on November 17th. That’s a record for KOST, which usually has the good sense to wait at least a little longer ... I guess increased competition from The Wave (94.7 FM) pushed it over the edge.

Sign of the Times

The giant freeway sign off the San Diego Freeway in Lawndale has been a giant orange ad for The Sound (100.3 FM) for the last 30 months or so.

Now it transitions over to competitor KLOS (95.5 FM), at least for drivers heading South through the area. Sister station KABC (790 AM) shows up for those traveling North.

So how does a station get to use that sign when it obviously doesn’t have studios in Lawndale? Cal-Trans only allows such signs when the advertised business is located in the local city.

No problem ... there’s a little office located at the base of the sign. Any station -- or other business wishing to rent the sign -- need only use attached “marketing office” to be legal, at least as far as the letter of the law.

Classic Country

Go Country (105.1 FM) launched a new program earlier this month. Hosted by Ashley Paige, Country Classics is dedicated to the “golden era” of Country and Western music, featuring such artists as Dolly Parton, Willie Nelson, Johnny Cash, Johnny Lee, The Oak Ridge Boys and Loretta Lynn.

The program airs Sunday mornings from 8 to 10 AM.

Morning Coffee

I’m late reporting on this, but Jay Coffee is the new morning man on Go Country, moving former morning man Shawn Parr to the midday slot of 10 AM to 2 PM.

You may remember Coffee from his days at KRTH (101.1 FM) when he pronounced his name “Jay Coff-ay.” Now he’s back to the old days of his time at KIQQ (now The Sound) ... and Jay Coff-ee, like the hot beverage. I like it better this way ...

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