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Airwaves: July 24, 2009

June Arbitrons

KIIS-FM ruled the Los Angeles airwaves in the June Arbitron ratings results released last week, making it a solid streak of dominance for the top-40 station. KIIS has been number one since the year began, even though it was down a bit (0.3) from May and one full point down from January, when it earned a 6.0 share of the audience. For June, KIIS earned a 5.0 share.

Coming in on the heals of KIIS was KFI, the powerhouse talk station with a 4.6, followed by light rock KOST at 4.4.

The 4th-place station may be the most interesting for a number of reasons. You may recall that KLSX dropped talk for top-40 as Amp Radio in February; many observers felt that KIIS may be in trouble. Turns out it wasn’t KIIS, or any other single station for that matter. But Amp Radio did do well, more than doubling its rating as a talk station. For June Amp earned a 3.9 share, while the last full month as talk (in January) it had a 1.8. Not a bad increase.

Rounding out the top-ten, we had KRTH tied with Amp at 3.9, KLVE with 3.8, KBIG at 3.7, and Jack-FM, KLAX, Power 106 and KTWV all tied at 3.2.

Alternative rocker KROQ surprised many observers, earning its lowest rating in recent memory: 2.9, down from 3.0. Seems it was not long ago that KROQ was hanging with the top five. Keep in mind, though, they are still tied for 12th overall. KNX had a 2.5 share at 19th place overall, yet still the second most popular AM station in town. AM has a long way to go.

KSWD The Sound inched up to 1.3 after declining to 1.2 in May, almost matching its all-time April high of 1.4. KLOS, meanwhile, maintained at 2.4.

The highest-rated public station was classical-formatted KUSC, which tied KLOS for 21st place. KPCC was slightly more than a half-point behind, earning a 1.7 share at 24th place. Further down the list were KCRW and KKJZ at 0.6, and KPFK at 0.1.

Each rating is an estimate of the percentage of listeners aged 6 and over tuned to a station between the hours of 6 AM and 12 midnight as determined by Arbitron. Each listing shows the rating share for May, followed by June.

KIIS-FM: 5.3-5.0; KFI: 4.9-4.6; KOST: 3.9-4.4; Amp Radio: 3.9-3.9; KRTH: 4.3-3.9; KLVE: 3.9-3.8; KBIG: 3.7-3.7; Jack: 3.4-3.2; KLAX: 3.3-3.2; Power 106: 3.2-3.2

KTWV: 3.1-3.2; KRCD: 3.0-2.9; KROQ: 3.0-2.9; KSCA: 2.7-2.9; Go Country: 2.9-2.8; KYSR: 2.9-2.8; KBUE: 2.5-2.7; Hot 92.3: 2.7-2.6; KNX: 2.7-2.5; KLOS: 2.4-2.4

KUSC: 2.0-2.4; KABC: 1.8-1.8; KXOL: 1.8-1.8; KPCC: 1.9-1.7; KLAC: 1.5-1.5; KLYY: 1.7-1.5; KFWB: 1.2-1.3; KHJ: 1.1-1.3; THe Sound: 1.2-1.3; KDLD: 1.2-1.2

The Fish: 1.0-1.2; KSSE: 1.2-1.2; KXOS: 1.1-1.0; KOST Internet: 0.5-0.9; KRLA: 0.9-0.9; KSPN: 1.0-0.9; KDAY: 0.6-0.7; KCRW: 0.6-0.7; KKJZ: 0.8-0.6; KKLA: 0.6-0.6

KTLK: 0.7-0.6; KWKW: 0.4-0.6; KWVE: 0.6-0.6; KJLH: 0.5-0.5; KTNQ: 0.5-0.5; KWIZ: 0.5-0.5; KFRG: 0.3-0.3; KGGI: 0.3-0.3; KLAA: 0.3-0.3; KOLA: 0.4-0.3

KSCF: 0.2-0.3; KCEL: 0.2-0.2; KDIS: 0.2-0.2; KGIL: 0.2-0.2; KSFV: 0.2-0.2; KTPI: 0.1-0.2; XEWW: 0.2-0.2; KCAQ: 0.1-0.1; KGBB: 0.1-0.1; KGMX: 0.1-0.1; Jill-FM: 0.1-0.1; KLTX: 0.1-0.1; KMRO: na-0.1; KOGO: na-0.1; KPFK: 0.2-0.1

Don’t recognize some of these stations? Neither did I ... many out-of-town stations now show up in the Los Angeles ratings with the new Arbitron Portable People Meter system. I’ll cover some of these little-known (and hard to get) gems in future columns.


Copyright © 2009 Richard Wagoner and Los Angeles Newspaper Group.

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