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Airwaves: November 2, 2007

Inland Ratings Empire

Last week we looked at the ratings in the Los Angeles metro area; this week I thought it would be interesting to see some of the results for Riverside/San Bernardino.

Interestingly, while the demographics are similar as far as major minority groups, the results in the ratings are far from being the same. In Los Angeles, two of the top-five stations are Spanish, including the number one station in the area, KLVE (107.5 FM). In the Inland Empire, however, the top-rated Spanish station (KSCA, 101.9 FM) is 4th, and it is alone in the top-five.

Similarly, in the Inland Empire, country-formatted K-FROG 95.1 FM) is third overall, while in Los Angeles the top Country station is KKGO at 23rd. Yet both areas have similar demographics for major minority groups.

With its powerful signal, KFI (640 AM) does even better here than in Los Angeles: second place and a 5.3 share compared with third and a 4.5 share.

Here are the top stations in Riverside/San Bernardino, followed by the Arbitron rating.

1. KGGI (6.7) 2. KFI (5.3) 3. K-FROG (5.1) 4. KSCA (4.9) 5. KIIS-FM (3.9) 6. Jack-FM (3.7) 7. KOLA (3.6) 8. KLYY (3.5) 9. KLVE (3.2) 10. KOST (2.7)

11. (tie) K-DAY, KLOS (2.4) 13. KTWV (2.3) 14. (tie) KCAL, KRQB (2.2) 16. (tie) KCXX, KROQ (1.9) 18. Hot-92.3 (1.8) 19. Power 106 (1.6) 20. KBIG (1.4)

What I Like

I am totally not the right demographic for these stations, but two of my favorites in town are KJLH (102.3 FM) and KRBV (V-100, 100.3 FM).

Both stations play similar music, consisting of urban-leaning contemporary hits, often spotlighting Black artists of the past and present. The music mix on both stations is fabulous, and the personalities are topnotch. I honestly cannot tell you which is better, since they both are good.

KJLH has long stood for positive attitude -- the call letters reference Kindness Joy Love and Happiness, and the station is owned by superstar Stevie Wonder.

If you haven't ever sampled the stations, or if you haven't heard them for a while, check them out and let me know what you think.

Sirius Up

Sirius Satellite Radio reported that they had over 7.5 million subscribers at the end of the third quarter of 2007, a 50 percent increase from a year ago. At the same time, net operating losses deceased $40 million to $120 million.

Looks like that thorn in traditional radio's side isn't going away soon.


Copyright © 2007 Richard Wagoner and Los Angeles Newspaper Group.

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