Airwaves: January 6, 2006
Top Stories
It's hard to argue with fans of the King of All Media ... and even some
who are not his fans ... Howard Stern signing off of terrestrial radio
was the biggest story in radio for the year 2005.
And not just nationally, where the move left affiliates scrambling to find someone
with the listener draw -- and more importantly ad dollar draw -- of Stern. His
fans are so dedicated, they are perhaps the only group that will listen, actually
listen, to the huge commercial sets that became legendary on the show, often
15 minutes or more.
Locally, it leaves a huge hole in the schedule of KLSX, which recently
took on the amazingly bad slogan "Free FM." Stern essentially carried
the station for years, both in ratings and revenue, and it will be interesting
to watch the transition to life without him. Of course the schedule now is much
stronger than in years past, so they may just be OK.
Stern begins on Sirius Satellite Radio January 9th, so you have a clue
as to one of the top stories in 2006 ...
Another story that is both national and local is the sudden emergence of Jack
FM. Locally we have a Jack in L. A. and San Diego; nationally there are Jacks
and Jack clones in almost every major city.
What's the appeal? To owners, its cheap: no pesky DJs to pay. For listeners its
a chance to hear a certain variety that's been missing for a long time. That
is until you notice that the variety is still a bunch of stale songs you get
tired of really fast.
KNX left Columbia Square in Hollywood for the greener pastures of the
Miracle Mile in 2005, closing the book on radio in Hollywood and bringing to
an end broadcasts from a building that legendary former CBS head William Paley personally
oversaw when it was being constructed during radio's golden era.
In 1938, Columbia Square was built as the largest and most advanced broadcast
studio in America. It included eight large studios, including one which could
seat over 1000 people. The new studios on Wilshire Boulevard are said to be nice,
but certainly don't have the history -- and ghosts -- of KNX's former digs.
One story that was supposed to be a story but isn't, at least not yet (clear
enough for ya?) is the impending format change at 690 AM.
You may recall that The Fabulous 570 and XTRA Sports 690 swapped
frequencies in February. At the time, most observers knew the standards format
was doomed on it's new 690 frequency but hoped against hope that it would survive.
No such luck. XTRA 690 is in the process of being sold, so the standards format
provided by Clear Channel is going away. It was supposed to be gone by
the end of Summer, then by November, then by the end of 2005. As of my writing
this, its still on, so enjoy it while you can.
Now ... anyone want to make predictions for 2006?
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Copyright © 2006 Richard Wagoner and The Copley Press.
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