Radio AM to FM: July 25, 2003
Power 106 Takes It Again
KPWR won again in the just-released Los Angeles radio Arbitron
ratings, beating out second-place KROQ by almost a full point,
5.3 to 4.4. This is the fifth straight win for Power 106, and its highest consistent
ratings since the station knocked KIIS-FM out of the top spot
over a decade ago.
On the strength of hot topics in the news and a roster of hosts that is arguably
one of its strongest ever, KFI came in third with a jump to
4.3 from 3.7. FM sister KOST was up slightly to 3.8 from 3.6
for fourth, while KTWV The Wave stunned everyone by moving
up almost a full point to 3.6 and came in fifth.
In somewhat of a surprise, former dominator KIIS-FM came in 6th, dropping from
4.1 to 3.5, its lowest showing in at least a year -- possibly in a decade or
more. Perhaps its not truly a surprise, though, as KIIS-FM is but a shell of
its former self during the years it led the ratings by margins of full points
with the strength of great personalities, music selection, production and on-air
presentation.
The rest of the top-10 is carried by KLAX (up to 3.5 from 2.8);
KSCA (down to 3.5 from 3.7); and a tie between KKBT
and KRTH (both up to 3.3 from 3.1).
KFI not only came in third overall, it also dominated the talk format with its
4.3 share. KABC was up as well to 2.9 from 2.5, while KLSX
was flat -- but not far behind -- with a 2.5 share. Way down the list was KRLA
at 0.6 (down from 0.7), while KPLS didn't even show ... proving
once again that the influence of conservative talk is truly a myth.
On the strange side: the Spanish-combo of KBUA/KBUE actually
went DOWN in the ratings with the addition of KMXN and the
creation of a simulcast in January. That trend continued with a drop of more
than a point from Winter, to 2.3 from 3.4. Strange, since the addition of KMXN's
94.3 FM signal should have made for a far more powerful station: KBUA also broadcasts
on 94.3 from the Valley, and the simulcast thus reduces interference from competing
formats.
Each rating is an estimate of the percentage of listeners aged 12 and over tuned
to a station between the hours of 6 AM and 12 Midnight, as determined by Arbitron.
Station-Winter 2003-Spring 2003
KPWR-5.0-5.3
KROQ-4.4-4.4
KFI-3.7-4.3
KOST-3.6-3.8
KTWV-2.8-3.6
KIIS/KAVS-4.1-3.5
KLAX-2.8-3.5
KSCA-3.7-3.5
KKBT-3.1-3.3
KRTH-3.1-3.3
KABC-2.5-2.9
KLVE-3.4-2.9
KBIG-2.7-2.5
KLSX-2.5-2.5
KZLA-2.2-2.5
KBUA/KBUE/KMXN-3.4-2.3
KYSR-2.0-2.3
KHHT-2.6-2.2
KXOL-2.2-2.2
KNX-2.1-2.1
KCBS-FM-2.3-2.0
KLOS-2.4-2.0
KSSE-1.6-1.8
KZAB/KZBA-0.5-1.7
KFWB-2.1-1.6
KJLH-1.4-1.6
KMZT-1.8-1.6
KLYY-0.8-1.4
KRCD/KRCV-1.8-1.2
KLTX-0.9-1.1
KHJ-1.1-1.0
KBLA-1.0-0.9
KDLD/KDLE-0.8-0.7
KFSH-0.7-0.7
KLAC-0.8-0.7
KRLA-0.7-0.6
KSUR/XSUR-0.3-0.6
KWIZ-0.8-0.6
KKLA-0.7-0.5
KTNQ-0.6-0.5
KWKW-0.5-0.5
KWVE-0.6-0.5
KXTA/XTRA-0.0-0.5
KGGI-0.4-0.4
KSPN-0.4-0.4
Ratings are © 2003 Arbitron. May not be quoted or reproduced
without prior written permission from Arbitron.
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Copyright © 2003 Richard Wagoner and The Copley Press.
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