Radio AM to FM: April 27, 2001
Spanish-language music station KSCA (101.9 FM) returned to the top spot it gave up for a quarter in the last Arbitron ratings book released this week, beating out both KIIS (102.7 FM) and Fall winner KLVE (107.5 FM), which tied for second. For the Winter quarter, KSCA earned a 4.8 share of the audience; KIIS and KLVE earned a 4.6.
Rounding out the top five were KROQ (106.7 FM) at 4.5, and Power 106 (KPWR, 105.9 FM) at 3.9.
For the staff of KIIS, it must be a frustrating situation. Yes, the station was the top-rated english-language station once again, but the absolute top was just out of reach. Not that it matters, really, since ratings this close become nothing more than bragging rights. But this was the second quarter in a row that the top-40 station was within striking distance of numero uno ... so close, and yet so far.
The big surprise was KTWV (94.7 FM) which increased 0.1 to 3.8 and sixth place. The "new adult contemporary" station has been on a roll since shunning its "new age" roots and adopting a more mainstream "mellow rock"/light jazz format.
KFI (640 AM) was the king of talk and the king of AM, with a 3.1 share and 9th place tie in Los Angeles. KABC (790 AM) had a half-point drop to 1.8, just behind KLSX (97.1 FM) which was flat at 2.1. The new KRLA (870 AM) had its best book in years with a 1.3 share, up from 0.7.
Mexico's XTRA (690 AM) beat out local KXTA (1150 AM) in the sports arena, earning a 0.5 share (down from 0.6) compared to KXTA's 0.4 (up from 0.3). Missing in action were KSPN (1110 AM) and KMPC (1540 AM), which did not show in this book.
KNX (1070 AM) had its highest ratings in the last year with a 2.7 share; KFWB (980 AM) also had an up book and matched its year-ago 2.1. KHJ (930 AM) had its highest rating in recent memory with a 1.5, while KLAC (570 AM) held its ground at 1.4. KZLA (93.9 FM) also had a great book, with a 2.9 share, almost a full-point increase from one year ago. Perhaps owner Emmis really does know what people want in a country station.
Each rating is an estimate of the percentage of listeners aged 12 and over tuned to a station between 6 am and 12 midnight.
Ratings are Copyright © 2001 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.
Copyright © 2001 Richard Wagoner and The Copley Press.
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