Radio Column for March 20, 1998
It's a tradition this time of year: tabulating the votes from
members of the Academy as we gear up to honor the movers and shakers of
the radio industry.
That's right! Just in time to barely beat that other awards show, it's
the latest edition of the Radio Achievement Awards (RAA) -- better known
as the Waggys -- honoring the achievements of radio people from around
the world during the year 1997. The categories this year ...
Station of the Year: KLOS (95.5 FM). Who would have thought that a return
to the dinosaur rock of the 1970s would open up their play list to some
of today's best album rock? It's not as deep as the old KSCA (or even the
same focus), but KLOS has managed to resurrect the old AOR format to sound
just about as good as they have ever sounded.
Personalities of the Year: Kevin and Bean, KROQ (106.7 FM). Yes, I know
many were hoping for a third year win by KFI's (640 AM) John and Ken, but
I don't get to listen to afternoon radio as much lately. Kevin Ryder and
Gene (Bean) Baxter are still one of radio's best morning teams. Comedy
without being insulting -- what a concept!
Best Commercial Radio Newscast: KFI (640 AM). KFI is one of the few stations
to have a real news department, and it shows in superior coverage that
should be the envy of all the others. Unfortunately the others don't care.
General Manager of the Year: Bob Moore, KLSX (97.1 FM) and KRLA (1110 AM).
Under the leadership of Mr. Moore, KLSX and KRLA have become two of the
most underachieving radio stations in Southern California, giving owner
CBS/Westinghouse/Infinity a way to write off all the money they make over
on KRTH (101.1 FM). The way he throws low-rated sports programs (Ducks?
Angels?) in the middle of the KRLA oldies format; the way he shifts all
the money over to promote KLSX even though no one listens after Howard
Stern signs off ... brings tears to my eyes.
Unfortunately, KRLA is sounding a bit better again under the direction
of new programmer Pam Amaya, so Moore may not be able to claim this prize
for 1998 -- KRLA may do well in spite of the sports programming ... and
KLSX isn't dreadfully awful any more. Stay tuned.
Best Comedy Bit: "Choose the Name," KIBB (100.3 FM). At first
it sounded like a real contest -- B100 wanted a new name for their new
format. But when the new name was "chosen" out of "thousands
of entries" last Fall, it soon became apparent that the station managers
have one heckuva sense of humor. Mega 100.3 is one of the funniest, stupidest
names I have ever heard for a station. I'm still laughing at how bad the
name is ... I wonder when they'll start using the REAL one?
Best Movie: Private Parts, Howard Stern (KLSX). This is a funny movie.
Sure, it was designed in part to make Stern look more "acceptable,"
but this story of his rise to radio fame is funny -- especially the perfect
spoof of televisions Match Game. If you haven't seen it yet, rent it. You
won't regret it.
Have a nomination for next year's Waggys? Send them in throughout the year
to me in care of Rave!, or e-mail suggestions to rwagoner@lausd.k12.ca.us
(AOL users can use the screen name rwaggs).
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