Radio AM to FM: April 1, 2005
It's All Good
"We hear you," announced Clear Channel's new VP of programming, Anthony
C. Earle. "Like you, we are tired of overly-researched formats and stations
that all sound like each other. Starting today, I think you will really, really,
really like us. Really."
In a move that may shake up the entire industry, Clear Channel is taking a cue
from the Los Angeles Unified School District and giving its local stations total
control over everything from budgets to programming, with CC's main offices handling
nothing but supplies ... just as LAUSD does with their local districts, which
in turn gives local schools control of everything from curriculum to textbook
purchases.
"It's back to the old days, maybe better," continued Earle. "Our
general managers now have full control to do what they want, when they want,
with our
stations. Our plan here at Clear Channel's corporate office is to sit back and
collect the checks."
So, as you might expect, there will be a few changes on CC's Los Angeles-area
stations. KFI is expected to drop talk as the failed format that it is and pick
up top-40 once again. John Kobylt and Ken Chiampou have been listening to tapes
of Lohman and Barkley so that they can recreate the antics of the famous morning
team. Kobylt and Chiampou, as they will now be known, will even
bring back Light
of My Life, one of the Lohman and Barkley's most famous bits.
KIIS-FM will return to its roots as KKDJ once approval for the old call letters
is approved, paving the way for the return of 1150 KIIS (AM), which will bring
back a light-AC format to the AM band. KBIG and KOST will both take on Beautiful
Music; KLAC will return to Country and Western; and KYSR plans to become the
premiere classical music station.
Competitors are not standing still on this one. While not making as many changes
as Clear Channel, Infinity is spreading Jack to every station in its Los Angeles
cluster, and dropping all DJs, announcers and newscasters as the unnecessary
elements of radio that they are. NewsJack 1070, for example, will now air nothing
but teletype machines, while JackWB 980 will play recordings of news events that
happened in the past.
"We've pretty much destroyed news radio in Los Angeles over the past few
years, so we believe this is the natural evolution for news radio in Southern
California," said Infinity spokesman Jack Jackson.
Other changes in the air? How about KTNQ bringing back the Ten-Q top-40 format,
Rick Dees returning to the air as morning man for the new 93/KHJ, and, with the
demise of Arrow 93 leaving a gaping hole, the re-launch of album-oriented K-WEST
106?
There is just so much in store for Los Angeles radio. And if you think that these
events will not happen, you're right ... it's April Fool's Day, after all!
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Copyright © 2005 Richard Wagoner and The Copley Press.
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